{"product_id":"col-1l-pri-ver-pur-yel","title":"Primula veris 'Pure Yellow' — Cowslip, Hardy Perennial, Bee-Friendly, 1L Pot (Set of 3 or 6)","description":"\u003cp\u003ePrimula veris 'Pure Yellow' — a hardy herbaceous perennial with pure yellow and flowering spring. A reliable nectar source for bees and pollinators. Supplied as a set of 3 or 6 well-rooted plants in 1L pots, grown peat-free at our Yorkshire nursery and ready to plant out.\u003c\/p\u003e\u003ch3\u003eAt a glance\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Hardy Herbaceous Perennial\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMature size:\u003c\/strong\u003e 20–25 cm × 20–25 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlowering:\u003c\/strong\u003e Spring (April to May)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePosition:\u003c\/strong\u003e Full Sun to Partial Shade\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAttracts:\u003c\/strong\u003e Bees, Butterflies \u0026amp; Other Pollinators\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupplied as:\u003c\/strong\u003e Set of 3 or 6 plants in 1L pots\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eThe detail\u003c\/h3\u003e\u003cp\u003eBring a cheerful burst of sunshine to your garden with this collection of three Primula veris Pure Yellow plants. Commonly known as Cowslip, Primula veris is a much-loved British native wildflower, treasured for its clusters of nodding, sweetly fragrant, pure yellow bell-shaped flowers that appear in spring. A reliable and long-lived perennial, Cowslip forms neat rosettes of textured green foliage and returns year after year, naturalising beautifully in borders, meadow plantings, rockeries, and containers.\u003c\/p\u003e\u003cp\u003ePrimula veris is a wonderful choice for wildlife-friendly gardens, providing an important early source of nectar for bees and butterflies. This variety holds the prestigious RHS Award of Garden Merit, reflecting its outstanding garden performance and reliability. Easy to grow and low maintenance, these hardy perennials are perfect for gardeners of all experience levels.\u003c\/p\u003e\u003ch3\u003eWhy ours\u003c\/h3\u003e\u003cp\u003eGrown by us in Yorkshire, in peat-free compost, shipped in plastic-free packaging. Every plant arrives strong, well-rooted and ready to thrive — not weeks of waiting before it gets going. Each order includes access to our free care app with planting and seasonal care reminders.\u003c\/p\u003e\u003ch2\u003eHow to grow\u003c\/h2\u003e\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBotanical name\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cem\u003ePrimula veris\u003c\/em\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMature size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e20–25 cm × 20–25 cm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eGrowth habit\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eClump-Forming Rosette\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003ePosition\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eFull Sun to Partial Shade\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eFlowering\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSpring (April to May)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eHardiness\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eFully Hardy\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eAttracts\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eBees, Butterflies \u0026amp; Other Pollinators\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBest for\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eBorders, Cottage Gardens, Rockeries, Meadow Plantings, Containers, Woodland Edges\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003ch2\u003eFrequently asked\u003c\/h2\u003e\u003ch3\u003eWill it come back next year?\u003c\/h3\u003e\u003cp\u003eYes — Primula is a hardy herbaceous perennial. It will die back over winter and re-emerge in spring, returning bigger and stronger each year.\u003c\/p\u003e\u003ch3\u003eWhen will it flower?\u003c\/h3\u003e\u003cp\u003eExpect flowers from spring (april to may). Deadheading spent blooms promptly often encourages a second flush.\u003c\/p\u003e\u003ch3\u003eIs it really bee-friendly?\u003c\/h3\u003e\u003cp\u003eYes — Primula is a known nectar source and is regularly visited by bees, butterflies and other pollinators throughout its flowering season.\u003c\/p\u003e\u003ch3\u003eWhat size pot does it arrive in?\u003c\/h3\u003e\u003cp\u003eSets are supplied as 3 or 6 individual plants in 1L pot, well-rooted and ready to plant out or pot on.\u003c\/p\u003e","brand":"Season 28","offers":[{"title":"3 Plants","offer_id":57506544124287,"sku":"COL-1L-PRI-VER-PUR-YELX3","price":20.99,"currency_code":"GBP","in_stock":false},{"title":"6 Plants","offer_id":57506544157055,"sku":"COL-1L-PRI-VER-PUR-YELX6","price":20.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/7778\/0863\/files\/file_11907270-8305-4338-ae5e-eb38b4fce51e.png?v=1778620901","url":"https:\/\/www.season28.co.uk\/products\/col-1l-pri-ver-pur-yel","provider":"Season 28","version":"1.0","type":"link"}